Capturing Leads with Facebook Advertising

Advertising on Facebook Generates Results Fast.

There is no better platform right now to advertise on than Facebook. I've been testing some new Ad creatives on the Facebook advertising platform that are getting some positive engagement. One of the things I look for in ad creative is something that breaks up the news feed, we all do it the endless Facebook news feed scroll. Losing hours glued to our phones looking for the next deal and funny video.

Have we thought about turning those browsing hours into research to see what our competitor are doing and how can we do it better? most would answer no. I advise clients to save or screenshot anything that makes them stop scrolling their news feed regardless of what it is an ad or a viral post.

Facebook ads get higher engagement over Google Adwords as the like comment and share functions provide more options for social sharing. Capitalising on the social snowball allows Facebook to lower the cost per engagement CPE whereas in Adwords the cost per click CPC will remain the same.

Laser Targeting on Facebook

The power of Facebook advertising is in the targeting of the users. The actual niched down targeting can be as specific as targeting someone that was in a location or has attended an event. Going to a birthday party on the weekend? Facebook allows advertisers to target you because you are going to a birthday party and will show you birthday party related adverts.

Start doing some Googling of luxury cars or cosmetic surgery and then go and check out your Facebook news feed, look at the results you see when you scroll down the news feed. Suprised that you are now seeing luxury cars and ads for cosmetic surgery. The same happens when you use Siri or Ok Google to voice search, the information is being shared for advertisers to build better advertising campaigns and in turn make companies better returns on investment.

This can be used to increase your conversions on your next Facebook ad campaign, this can be used to find the hungriest buyers. Taking the guess work out of your campaign marketers like Be Media digital specialists can understand the data presented to find better performing ad sets and optimise them for higher conversion. This is all so fascinating, a little overwhelming but completely setup for scaling sales campaigns.

Creating custom audiences

One of the more powerful demographic targeting features is creating custom audiences. Using the custom audience targeting you can use the same audience that visits and interacts with your competitor or an industry authority figure by taking the fan/business page and using that audience as your ad demographics targeting.

When you think about the endless possibilities that this allows for you can start to feel a little squeamish at what Facebook does with the data it collects.

Facebook advertising works extremely well with ecommerce products. Many successful FB ad campaigns have been from promoting ecommerce products in the news feed. We suggest reading our guide on how to start in ecommerce marketing found on the story labs pages of Be Media.

Looking at conquering your market with Facebook Ads? We get it done with high converting advertising campaigns. Get started today from $400 monthly management.

Be Media
www.bemedia.com.au
Level 1/1122 Hay street, West Perth WA 6005
(08)9226 4788

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